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Introducing The New Collavate Logo

General / July 7, 2021 July 7, 2021 / brand identity, collavate logo, logo

Our Collavate logo has been reborn with an all-new design.

New logo symbolizes collaboration and decision-making processes within the organization in three ways:

  1. Collavate’s four colors (Red, Yellow, Blue, Green) all express the process of completing an idea.

    New and innovative ideas are red at first, as they are just ideas – they need more input. The idea proceeds to the stage where the stakeholders make decisions (Green) with clear confidence as they receive the attention of colleagues in the organization (Yellow) and go through cloud (Blue) collaboration with colleagues.
  2. Collavate Symbol / Documents Opened to Members

    The three-sided rectangular structure that looks like a folded paper represents a document. And through the open figure to the right, it matches the ‘C’ of Collavate, and at the same time, it means that the document is open to members of the organization so that it can be a collaboration during the decision-making process.
  3. Collavate Meaning and Fonts / Innovation and High Scalability Through Collaboration Across the Board.    

    Collavate’s typography, which is an abbreviation of Collaborate + Innovate, has been redefined by supplementing the design of the popular Poppins Font to express that it is plain and widely used.

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